The New Jacinto & Lirio Logo

Many of you might have noticed that there’s something different about Jacinto & Lirio.

First of all, the logo LOOKS different!

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original Jacinto & Lirio logo

We have been collaborating with Manila-based design firm Design for Tomorrow for the past year to create a new look for our brand that is GLOBAL,SOPHISTICATED but YOUNG, and TRUE to our mission and values as a young fashion/lifestyle brand.

Hence, the new LOOK:

Jacinto+Lirio+kwaderno
new logo 2013

This new logo is part of our mission to truly create a GLOBAL FILIPINO BRANDone core mission we have in our social enterprise.

There is so much power in branding. More than just a new logo change, branding is about communicating (1) WHO YOU ARE, (2) YOUR VALUES,  (3) PERSONALITY and (4) WHAT YOU WANT TO BE KNOWN FOR

Branding is about telling stories.

Allow us to share the STORY BEHIND OUR NEW LOGO.

It is actually ALL IN OUR NEW ICON:

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Jacinto & Lirio is all about creating STYLISH, SUSTAINABLE and EMPOWERING products that uses our Philippine indigenous materials, like the water hyacinth.

The “J” and the “L” were designed with plant stalks in mind forming the letters — a representation of the kind of material we use in all our products.

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Notice that there are 3 stalks in each letter. These 3 stalks represent the 3 core brand pillars of Jacinto & Lirio as mentioned above —1. STYLISH, 2. SUSTAINABLE 3. EMPOWERING

JJSSE

Jacinto & Lirio is a line of stylish products

sustainably made from plant leather and has a mission to empower the development

of community livelihoods using indigenous materials.

Second aspect are the 2 C-like curves surrounding this icon.

We want to communicate that we love products that are CHIC

BUT, we believe they must be produced with CONSCIENCE

These 2 C’s form a holistic representation of our values.

JLCCC

Putting it all together, our design partners created a chic but youthful font face for the overall look.

Therefore, creating our NEW JACINTO & LIRIO logo

Jacinto+Lirio+kwaderno

In our journey as entrepreneurs, we grew fascinated with design and branding.

We believe it’s not just about a new logo, but it’s about our ENTIRE behavior and culture in how we run our business.

As a social enterprise, we are trying to join the movement in creating a different design for business — one that is holistic and enriching, and does not compromise excellence. Hence, these are principles we strive to live out.

At the end of the day, BRANDING is all about PEOPLE. It’s all about how we want to define ourselves as a global stylish Filipino, conscious about the environment, and authentically living to empower a better world.

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Thanks again to our friends at Design for Tomorrow! To know more about this amazing Filipino branding firm, visit http://designfortomorrow.com.ph/

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Jacinto & Lirio: Creating Opportunity With Plant-Based Leather

Jacinto & Lirio: Creating Opportunity With Plant-Based Leather.

Originally posted by MUNI.com.ph

Muni on this:

What if your could turn pests into  profit?

This is exactly what the innovative brand Jacinto & Lirio achieved in creating their plant-based leather goods (bags and journals) from water hyacinth and lily, some of the Philippines’ most invasive aquatic plant pests, which hasten many devastating floods, especially in the surrounding towns of Laguna de Bay, the largest lake in the Philippines.

For this interview, we chat with the super nice and friendly Noreen Bautista, one of the co-founders of Jacinto & Lirio. Yes, we know the words nice and friendly are painfully generic terms, but if there’s someone who is truly a shining epitome of niceness, it’s got to be Noreen. Read on and see for yourself!

Muni: What inspired you to create Jacinto & Lirio?

Noreen: We thought of using Philippine indigenous materials, because our country has so much abundant natural resources, but the potential hasn’t been fully tapped yet. That idea led us to Laguna, where we met communities working on the water hyacinth plant. Because of its over-proliferation, the government and private sector came up with programs to control the growth, and some of those programs involved livelihood projects that turned the water hyacinth stalks into woven products.

But what really caught our eye was a community-based innovation that made the stalks of the plant look like leather. We were not the ones who invented the water hyacinth leather material but it was local artists who thought of a way to use the plant’s stalks. We instantly fell in love with the concept and saw the potential for it in the fashion market because of its sleek and shiny look, its versatility for color, and the genuine innovativeness that it had.

Muni: What keeps you motivated to work on Jacinto & Lirio?

Noreen Marian Bautista

Noreen Marian Bautista

Anne Krystle Mariposa

Anne Krystle Mariposa

Noreen: The vision of using this as a vehicle to channel our God-given talents and work on our passion to make a difference in society. Currently, Jacinto & Lirio is run by co-founders Anne Krystle Mariposa and Noreen Marian Bautista. Anne is passionate about fashion having grown up in the industry, and has a distinct sense of style. While Noreen is an advocate of social enterprise or the ability of business to create positive social impact.

Muni: Why are you where you are now?

Noreen: We could have ended Jacinto & Lirio right when we got the diploma after college and marched off to the real world. But we didn’t. I think it is this persistence that made us reap opportunities we never thought we would get and made Jacinto & Lirio alive as it is now.

Muni: What drives you to get up in the morning?

Noreen: I ask what story can we create today? What work does God want us to do? if anything, it is another opportunity to live the gift of life that was given to you — that fuels us to live the day fully.

Muni: What change do you want to see in the world?

Noreen: The rise of competitiveness of Philippine indigenous materials in the fashion and design industry. The surge of global Filipino brands delighting the world with their creativity and quality. A world where businesses are responsible stewards of society’s resources and are instruments of positive social change.

Muni: What do you wish people were more conscious/aware about?

Noreen: The talent and creativity of Philippine communities, and the potential of our indigenous materials to wow the global style world!

What started as a college thesis for the 5 co-founders sharing an entrepreneurship class, turned into a business that many of today’s aspiring social entrepreneurs can turn to as a model business for their use of unwanted materials and contribution to community development. Jacinto & Lirio is out to set a new standard for how business should be done in our country, and we’re confident that they’ll continue finding more and more ways to make their products more environmentally sustainable while further assisting in the progress of the communities they support.

Jacinto & Lirio
Website: www.jacintoandlirio.com
Facebook: www.facebook.com/jacintoandlirio.com
Twitter: www.twitter.com/jacintoandlirio.com

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