Many of you might have noticed that there’s something different about Jacinto & Lirio.
First of all, the logo LOOKS different!
We have been collaborating with Manila-based design firm Design for Tomorrow for the past year to create a new look for our brand that is GLOBAL,SOPHISTICATED but YOUNG, and TRUE to our mission and values as a young fashion/lifestyle brand.
Hence, the new LOOK:
This new logo is part of our mission to truly create a GLOBAL FILIPINO BRAND — one core mission we have in our social enterprise.
There is so much power in branding. More than just a new logo change, branding is about communicating (1) WHO YOU ARE, (2) YOUR VALUES, (3) PERSONALITY and (4) WHAT YOU WANT TO BE KNOWN FOR
Branding is about telling stories.
Allow us to share the STORY BEHIND OUR NEW LOGO.
It is actually ALL IN OUR NEW ICON:
Jacinto & Lirio is all about creating STYLISH, SUSTAINABLE and EMPOWERING products that uses our Philippine indigenous materials, like the water hyacinth.
The “J” and the “L” were designed with plant stalks in mind forming the letters — a representation of the kind of material we use in all our products.
Notice that there are 3 stalks in each letter. These 3 stalks represent the 3 core brand pillars of Jacinto & Lirio as mentioned above —1. STYLISH, 2. SUSTAINABLE 3. EMPOWERING
Jacinto & Lirio is a line of stylish products
sustainably made from plant leather and has a mission to empower the development
of community livelihoods using indigenous materials.
Second aspect are the 2 C-like curves surrounding this icon.
We want to communicate that we love products that are CHIC
BUT, we believe they must be produced with CONSCIENCE
These 2 C’s form a holistic representation of our values.
Putting it all together, our design partners created a chic but youthful font face for the overall look.
Therefore, creating our NEW JACINTO & LIRIO logo
In our journey as entrepreneurs, we grew fascinated with design and branding.
We believe it’s not just about a new logo, but it’s about our ENTIRE behavior and culture in how we run our business.
As a social enterprise, we are trying to join the movement in creating a different design for business — one that is holistic and enriching, and does not compromise excellence. Hence, these are principles we strive to live out.
At the end of the day, BRANDING is all about PEOPLE. It’s all about how we want to define ourselves as a global stylish Filipino, conscious about the environment, and authentically living to empower a better world.
Thanks again to our friends at Design for Tomorrow! To know more about this amazing Filipino branding firm, visit http://designfortomorrow.com.ph/