Impact Night: A whole new level of sharing

By Melissa G. Bagamasbad

The Jacinto & Lirio Impact night last May 16 was an evening that was really about sharing.

Of stories, ourselves (physically, our listening and understanding abilities, as well as our ideas), what we had to say on the freedom wall upon entering, and so much more.  Jacinto & Lirio aimed to raise awareness on its brand, and raise funds for the social impact efforts that would develop its livelihood communities. Thus, the Impact Night held last May 16 at UP Ayala Technohub.

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Being out of the loop for some time, I knew briefly about Jacinto & Lirio’s involvement with GirlTank, and how the brand had obtained more international exposure, with efforts to join a new community, promote the enterprise, and gain funds.

Impact Night gave us a chance to be informed and updated on the enterprise’s projects.  Additionally, we got to know others, and shared ideas on what can be done to improve the brand in its various aspects.

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The program began with the Department of Trade and Industry giving a talk to connect us to the brand’s happenings in the provinces.  Interactive brainstorming by SPIN then proved to shake us, we knew that this wasn’t just any ordinary talk.

Richard “D-cal” Dacalos of SPIN Manila giving the interactive brainstorming session

the Jacinto & Lirio founders Anne (leftmost) and Noreen (rightmost) with DTI Rizal Provincial Director Ms. Mercy Parreno (middle)

We were divided into three groups, with each group having its own challenge that we had to find solutions to.  We were social entrepreneurs ourselves.

My group’s challenge was how to use other natural resources in the creation of other SE products.  During the discussion we talked about alternative natural products: from foldable shoes, to creating products that were animal-friendly, since there was also a rising consciousness in animal rights.  We also thought of tapping the support of one of the most famous politicians who supported businesses.  Her being a woman might help gain support for the female products.

During the latter part, we watched a video of GirlTank about Jacinto & Lirio.  Admittedly being feminine, this hooked me, and made me relate to the brand more.  From the group of young, dynamic women all over the world making an impact, to how enthusiastic the foreign owners were about Jacinto & Lirio catering to women with its products, and helping the government and the country, and how ingenious its concept was, it made me proud that the brand was not only growing bigger globally, but also being proactive in gaining more resources.

Different kinds of people attended the talk, from entrepreneurs, to designers, to students.  Impact Night allowed us not just to be informed audiences, but also to be our own social entrepreneurs who were given the chance to think up ideas, speak up, and have the chance to contribute these ideas, that could be seriously considered in building  the enterprise.  After the event, and looking at the displays of beautiful water hyacinth products in the area, the people bustling around making connections, old and new, we hope we were able to do our best in sharing.

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The author, Mel Bagamasbad is a journalist. She has been a long time advocate and writer for social enterprises.

See more pictures and videos of the events in our previous post!

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